Vitality sponsor London 10,000

Vitality, the company changing health and life insurance for good, are the title sponsor of the London 10,000.

Founded in 2008, the Vitality London 10,000 is one of the most popular races on the calendar with more than 12,000 runners taking part in the event each year.

The route for the Vitality London 10,000 features some of London’s most famous sights. The race begins on The Mall, goes through Admiralty Arch and passes Nelson’s Column, St Paul’s Cathedral, Mansion House, the Bank of England, the Old Bailey, Somerset House, Big Ben, the Houses of Parliament and Westminster Abbey before the finish line in front of Buckingham Palace.

The race features the British 10k Championships for men and women. Past winners include Britain’s double Olympic champion Mo Farah (winner for five successive years) and Mary Keitany (Kenya), twice London Marathon champion.

Nick Read, Commercial Director at Vitality, said: ”We are delighted to be sponsoring the Vitality London 10,000 and we are proud to be involved in a sport that brings together people of all ages and abilities, whether raising money for a good cause or simply for the personal challenge of completing the course. This iconic event aligns perfectly with our core purpose, which is to help people get healthier and to enhance and protect their lives.”

Hugh Brasher, Event Director for London Marathon Events Ltd, said; “This is one of the world’s greatest 10,000m courses and offers runners an amazing opportunity to enjoy running through the streets of our great capital and so many also raise huge amounts for charity.”