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Register your interest in the 2023 Vitality London 10,000!
Carrie Hope Fletcher (pink), Bryony Gordon (centre) and Shareefa J (right of centre) celebrate with runners after crossing the finish line in the Celebrate You wave.

Celebrate You

Celebrate You at the Vitality London 10,000!

The Vitality London 10,000 is about more than just taking part on Event Day – we hope that you also enjoy your journey to the Start Line and continue to be active long after you've completed your 10K.  

It’s about finding some space to think, breathe and just be yourself, no matter what else is going on around you – it’s about Celebrating You. 


the Celebrate You wave

We were delighted to offer a special Celebrate You wave at the 2022 Vitality London 10,000 in central London. This was the final wave to set off on the day, so there was no pressure on Celebrate You participants to achieve a fast time – it was all about running for your head and your heart and having fun in the process!

If you joined the Celebrate You wave on Monday 2 May, you may even have seen Bryony Gordon and the inspirational Celebrate You group walking, jogging and running alongside you!

Our Celebrate You campaign

Celebrate You applies to both the mass and virtual Vitality London 10,000, as both events give our participants the chance to celebrate the many mental health benefits of being active. The 10K events also give us an opportunity to celebrate our participants’ amazing achievements – whoever they are and wherever they live. 


Our participant stories 

It’s all very well us listing the benefits of being active, but it’s even better to hear about them from people who’ve been there, done that and got the (Vitality London 10,000 finisher’s) T-shirt! 

That’s why the Celebrate You message is supported by our team of inspiring celebrities and influencers – as well as everyday runners, walkers and joggers – who’ve found that taking on the Vitality London 10,000 has transformed their lives in all sorts of ways. Read what previous participants have had to say about their experiences below. 

celebrate you Interviews

    • Trojan Gordon

      We talk the the founder of the Emancipated Run Crew

    • Jessica Megan

      The health and wellbeing influencer shares her experiences of the event 

    • Bryony Gordon

      The author and Mental Health Mates founder on running happy and healthy

    • Trojan Gordon

      We talk the the founder of the Emancipated Run Crew

    • Jessica Megan

      The health and wellbeing influencer shares her experiences of the event 

    • Bryony Gordon

      The author and Mental Health Mates founder on running happy and healthy

    • Trojan Gordon

      We talk the the founder of the Emancipated Run Crew

Please swipe to see more

The Run Happy & Healthy Plan

We’ve always provided participants, especially first-time or novice runners, with plenty of advice and encouragement to help them achieve their Vitality London 10,000 goals – and our step-by-step Run Happy & Healthy Plan is at the very heart of this.

Each week of the plan has simple suggestions on how to boost self-motivation, beat boredom and mark successes big and small, helping those training for the Vitality London 10,000 to feel better both in body and in mind!

Celebrate You in partnership with Mental Health Mates

The Celebrate You campaign was created by Mental Health Mates founder Bryony Gordon, mental health advocate Jada Sezer and London Marathon Events in 2019 to encourage women to get active and celebrate body positivity.

Since the pandemic hit, the focus moved to promoting the mental and physical health benefits of being active and Celebrate You now works to inspire people of all ages and abilities to 'run for your head as well as your heart'.

This year, Bryony will take on a challenge like no other: completing a 10K on 10 successive days in the lead-up to the Vitality London 10,000 – culminating in the Celebrate You wave at the event on Bank Holiday Monday 2 May – to raise money to support Mental Health Mates.

Mental Health Mates is a broad and trusted peer support network for people experiencing mental health challenges that can be accessed both online and in real life. Mental Health Mates also organises walking groups across the UK, providing a safe space for people to get active in a positive, supportive environment.

Bryony, journalist, bestselling author and campaigner, says: "I set up Mental Health Mates when I was really suffering with my own mental health. My obsessive-compulsive disorder was terrible; I was depressed and in the grip of alcoholism.

"I knew that there were other people out there like me, I just didn't know how to meet them. So, I created this peer support group that allows people to walk and talk together without fear or judgement and connect with each other.

"I'm incredibly proud of the extraordinary community it has become today, and I only hope that we continue to grow, thrive and reach as many people who need this sort of help as possible."

Visit Mental Health Mates to find out more!