The Vitality London 10,000 is about more than simply taking part on Event Day itself – we hope that by signing up to the challenge our participants will enjoy their journey to the Start Line too, and continue to be active long after they’ve completed their 10K.  

It’s about finding some space to think, breathe and just be yourself, whatever else is going on around you. It’s about Celebrating You. 

Our Celebrate You campaign  

Celebrate You applies to both the mass and virtual Vitality London 10,000: both events give our participants the chance to run for their heads and their hearts and celebrate the mental health benefits being active brings, and they give us a chance to celebrate our participants’ amazing achievements – whoever they are and wherever they live. 

Our participant stories 

It’s all very well us listing the benefits of being active, but it’s even better to hear about them from people who’ve been there, done that and got the (Vitality London 10,000 finisher’s) T-shirt! 

That’s why the Celebrate You message is supported by our team of inspiring celebrities and influencers – as well as everyday runners, walkers and joggers – who’ve found that taking on the Vitality London 10,000 has transformed their lives in all sorts of ways. 

We’ll be introducing you to our 2022 team as the event approaches, but in the meantime you can read what previous participants have had to say about their experiences – there’s a selection below, or visit our Runner Stories section for a full list of interviews. 

We’ve always provided participants, especially first-time or novice runners, with plenty of advice and encouragement to help them achieve their Vitality London 10,000 goals – and our step-by-step 10 weeks to 10K training plan is at the very heart of this.  

In 2021, to help show that mental health is as just important as physical health, we incorporated it into the plan, and called it the Run Happy and Healthy Plan.  

Each week the plan suggested simple ways to feel more motivated, beat boredom and celebrate successes big and small – along with tips from mental health charity Mind. The aim was for participants to feel not just healthier but happier in the run-up the Vitality London 10,000. 

We believe it was the first training plan of its kind to support runners’ heads as well as their hearts, and we’re delighted to be able to share it with you.  

We’ll be updating the plan once the dates for the 2022 Vitality London 10,000 are announced, but for now there is plenty to learn from and enjoy in the 2021 plan – so take a look today! 

We launched the Celebrate You campaign in 2019 as a way of encouraging women to celebrate body positivity, and it was backed by Mental Health Mates, whose founder Bryony Gordon was taking part.  

Since the pandemic hit, our focus shifted towards celebrating and promoting the physical and, in particular, the mental health benefits of being active – something we all need now more than ever – and we’ll be building on this message into 2022 and whatever the future brings…